Video service providers are rolling out new apps, services and UIs across more devices than ever. How do these new solutions affect viewer engagement? And how can providers best optimize the user experience? With an unprecedented amount of useful, personalized data, it can be difficult to extract meaningful signals to derive the key performance indicators (KPIs) that truly align with business goals. Download this white paper to learn:

  • The top KPIs all video service providers should be tracking.
  • How to track what TiVo considers the most critical and impactful new metric, a "discovery session."
  • How to set baseline KPIs.
  • Best practices on how to overcome the complexities that content discovery functionality can add to data analysis.
  • How to leverage data from these KPIs to enable data-driven optimization of a viewing experience.

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