Best Practices for Pay-TV Providers to Win the War Through Personalized Experiences

The video industry continues to see a shift in the amount of time consumers watch their traditional pay-TV service, as more content is being viewed on over-the-top (OTT) services such as Netflix, Hulu and others. Pay-TV providers must focus not only on why consumers are gravitating to these OTT offerings, but also on how these providers can slow and ultimately reverse the trend. This white paper presents opportunities, differentiators, best practices and other guidelines to pay-TV providers facing this challenge.

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