Consumer Behavior Across Pay-TV, VOD, PPV, OTT, TVE, Connected Devices and Content Discovery

In 2016, OTT providers and digital publishers announced new and expanded offerings through which consumers can watch their favorite TV shows/movies, and the effects of cord-cutting, cord-cheating and other trends continue to be discussed. It’s more important than ever for pay-TV providers to keep a pulse on the TV landscape and how its evolution is affecting consumers’ viewing habits and perceptions of providers. In this quarterly report:

  • Respondents give an ideal price for each channel desired in their à la carte pay-TV package.
  • Read a detailed analysis of respondents who would like to pair a skinny bundle with a free streaming service that features commercials – an option that could potentially be the solution to churn.
  • Get a breakdown of content types viewed daily, as well as respondent sentiment on whether there is ample time to view all available content.
  • View quarter-over-quarter and year-over-year trends across pay-TV, VOD, PPV, OTT, TVE, TV network apps, connected devices and content discovery.

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