Guide Advertising
Help your fans find what they love.
Benefits
Optimize existing media plans.
TiVo’s ad inventory offers unique placements where viewers search for entertainment — right in the program guide.
Reach viewers where they’re most engaged and searching for content.
Support the discovery process and enhance the entertainment experience.
Leverage the broad reach of linear TV.
Build loyalty by pairing the right ads with the right content and viewer behaviors.
Targeted promotions.
Reach different viewer subsets based on genre and daypart.
Lead viewers to desired content.
Drive viewership to premieres and finales, when watching decisions are being made.
End-to-end campaign management.
Optimize your inventory and creative throughout the campaign life cycle.
Robust analytics capabilities.
Gain campaign insights post-flight, for full performance transparency.
Resources
Product Details
Lift Analysis From Your TiVo Guide Campaigns
Calendar
2024 TiVo Broadcast Calendar
Overview
Guide Advertising