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Guide Advertising

Help your fans find what they love.

Benefits

Optimize existing media plans.

TiVo’s ad inventory offers unique placements where viewers search for entertainment — right in the program guide. 

Leverage the broad reach of linear TV.

Build loyalty by pairing the right ads with the right content and viewer behaviors.    

Reach viewers where they’re most engaged and searching for content.

Support the discovery process and enhance the entertainment experience.

Targeted promotions.

Reach different viewer subsets based on genre and daypart.

 

 

 

 

Lead viewers to desired content.

Drive viewership to premieres and finales, when watching decisions are being made. 

 

 

 

 

 

End-to-end campaign management.

Optimize your inventory and creative throughout the campaign life cycle.

 

 

 

 

 

Robust analytics capabilities.

Gain campaign insights post-flight, for full performance transparency.    

 

 

 

 

 

Resources

Product Details

Lift Analysis From Your TiVo Guide Campaigns

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Calendar

2020 TiVo Broadcast Calendar

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Overview

Guide Advertising

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