Advanced data and audience insights.

In a dense media landscape, executing data-driven campaigns and responding to actual consumer behaviors are critical to success. Understanding and targeting viewers presents a complex challenge for TV networks, advertisers, agencies and brands. We offer solutions to help you to stay at the forefront of innovation. TiVo is a trusted partner for your TV data-based needs.

Helping the right people discover the right content.

We analyze set-top box data with first-party and digital data. Our analytics software, along with TiVo’s data and advertising products, uncovers behavioral patterns and provides predictive, actionable insights to maximize TV inventory value across screens.

Data-driven TV is here.

TiVo uses proprietary linear and time-shifted TV data with your own audience insights to drive consumer loyalty to your content, increasing efficiency for your linear and non-linear inventory.

Audience Works for Marketing

Increase efficiency in your inventory management workflow with TiVo's promotional inventory optimization solutions. Manage the full lifecycle of a campaign – from target definition to media planning across all placements, to media scheduling. Use first-party promotional data to evaluate, differentiate and extract more value from TV inventory for your promotions.

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TV Viewership Data

TiVo’s extensive deterministic viewership data will help differentiate your product, drive audience loyalty and increase inventory efficiency. Our easy-to-digest, nationally representative, 1:1 set-top box data facilitates myriad revenue, research, modeling and targeting initiatives.

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TiVo’s advanced in-guide advertising solution is uniquely positioned to reach consumers at their most receptive – when they’re searching for content and making entertainment choices. Use advertising inventory in a new and exciting way, and take advantage of insightful post-campaign analysis.

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Find out how TiVo can help you.

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