In a dense media landscape, executing data-driven campaigns and responding to actual consumer behaviors are critical to success. Understanding and targeting viewers presents a complex challenge for TV networks, advertisers, agencies and brands. We offer solutions to help you to stay at the forefront of innovation. TiVo is a trusted partner for your TV data-based needs.
We analyze set-top box data with first-party and digital data. Our analytics software, along with TiVo’s data and advertising products, uncovers behavioral patterns and provides predictive, actionable insights to maximize TV inventory value across screens.
TiVo uses proprietary linear and time-shifted TV data with your own audience insights to drive consumer loyalty to your content, increasing efficiency for your linear and non-linear inventory.
Increase efficiency in your inventory management workflow with TiVo's promotional inventory optimization solutions. Manage the full lifecycle of a campaign – from target definition to media planning across all placements, to media scheduling. Use first-party promotional data to evaluate, differentiate and extract more value from TV inventory for your promotions.Learn More
TiVo’s extensive deterministic viewership data will help differentiate your product, drive audience loyalty and increase inventory efficiency. Our easy-to-digest, nationally representative, 1:1 set-top box data facilitates myriad revenue, research, modeling and targeting initiatives.Learn More
TiVo’s advanced in-guide advertising solution is uniquely positioned to reach consumers at their most receptive – when they’re searching for content and making entertainment choices. Use advertising inventory in a new and exciting way, and take advantage of insightful post-campaign analysis.Learn More