Understand today’s viewers.
Turn viewer interactions into invaluable information.
Promote greater engagement.
Gain insight into content discovery implementation.
Monitor UI/UX effectiveness.
Build the foundation for delivering a better consumer experience.
Streamline monetization efforts.
Access merchandising campaign tracking.
Insight, a module within TiVo’s Personalized Content Discovery Platform, offers analytics and reporting to improve entertainment discovery, deliver targeted content promotions, and monitor and enhance viewer engagement.
Insight comprises multiple modules that leverage cross-platform data analytics to understand UI/UX performance, monitor conversion rates and track views, recordings and purchases.
TiVo’s Insight provides univariate and/or multivariate A/B experiments for content promotions, package promotions and UI/UX testing.
Insight provides key performance indicators (KPIs) that fuel data-driven decisions and answer providers’ frequently asked questions.