Understanding today’s viewers.

In an entertainment landscape where audiences are spread across a wide variety of platforms and devices, video service providers need the ability to observe and understand viewers’ cross-platform interactions decisions. And, they need to gain and maintain their trust to ensure that targeted content and campaigns are successful.

 

 

Optimizing discovery through comprehensive data analysis.

TiVo's Insight, a module within our Personalized Content Discovery Platform, delivers analytics and reporting that can improve entertainment discovery, deliver targeted content promotions, and monitor and enhance viewer engagement. With Insight, customers can better reach target audiences and ensure viewers are finding desired content across devices. Additionally, providers can gauge subscriber trust in their content recommendations and determine which promotions and offers should be tested, executed and tracked.

A comprehensive approach.

TiVo’s Insight consists of multiple modules that leverage cross-platform data analytics to:

·         Understand UI/UX performance by tracking adoption by platform and viewers’ overall engagement with each platform.

·         Track the success of subscriber content discovery efforts.

·         Gain comprehensive intelligence on content discovery use cases through session tracking by clicks and duration.

·         Monitor conversion rates by identifying UI/UX elements that can optimize the viewer experience.

·         Track views, recordings and purchases to better understand the efficacy of premium-content campaigns and other marketing efforts.

Customer segmentation.

TiVo’s Insight provides univariate and/or multivariate A/B experiments for content promotions, package promotions and UI/UX testing. It enables segmentation based on viewer history, behavior and multiple other relevant data sources. Video service providers can, in real time, understand the impact of each test variable by device, product offering, date, time of day and conversion rates. 

Intelligence you can measure.

Insight provides key performance indicators (KPIs) that fuel data-driven decisions and answer many questions video service providers have today, including:

·         Are viewers finding desired content across all devices and products?

·         Are viewers successful when searching for content and at what rate?

·         Do viewers trust their content recommendations?

·         Which promotions and offers should be tested, executed and tracked?

·         Which data are most valuable, which data can be ignored, and which insights and trends should be reviewed on a regular basis?

Bring business goals within reach through the powerful cross-platform reporting and analytics of TiVo’s Insight.

TiVo’s Insight delivers multiple perspectives to turn viewer interactions into invaluable information, benefitting both service providers and their subscribers.

 

Benefits

  • Leverage viewership data and metrics on consumer behavior.
  • Gain insight into content discovery implementation for greater engagement.
  • Access merchandising campaign tracking for more efficient monetization efforts.
  • Monitor UI/UX effectiveness to build the foundation for a better consumer experience.

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