When it comes to activating guide inventory, TiVo’s Advertising inventory is the undisputed leader. In addition to Guide Advertising, we also offer Sponsored Discovery, leveraging areas beyond the guide, such as recommendations carousels, where people discover content and are truly engaged. We also offer one-of-a-kind Sponsored Expereince inventory that lives within the sought-after TiVo set-top-box footprint.TiVo’s Advertising is a unique and effective way to reach millions of households across entertainment providers and devices.
TiVo’s Advertising inventory offers unique ad placements where viewers search for entertainment content – from the guide and recommendations carousels, to VOD menus and more. For content producers, this means more audiences to watch your premieres, VOD openings and series premieres or finales. Our Advertising builds loyalty by pairing the right ads with the right content and viewer behaviors, supporting the discovery process and contributing to a better entertainment experience.
Customizable and dynamic, TiVo’s Advertising allows you to:
• Boost linear or revenue-generating content, including premium channels or VOD titles.
• Deliver targeted promotions to different subsets of viewers.
• Make better use of existing inventory.
• Optimize your media plans throughout the campaign lifecycle.
Powered by TiVo’s Personalized Content Discovery platform, Sponsored Discovery nestles ads dynamically in targeted recommendations carousels, streamlining choices for viewers and capturing their attention wherever they consume content. First-of-its-kind in the media space, this specialized inventory allows you to integrate relevant ads based on what your audience watches. Your recommendations can help recover lapsed viewers and drive new customers to your valuable properties.