The wait for trustworthy TV data is over. TiVo offers TV Viewership Data, a truly deterministic and authoritative dataset across our viewing universe, to help you differentiate your products and platforms, optimize your data science solutions and power your media planning and buying. High-quality, consistent and transparent, our database is growing at a breakneck speed to compete with a fast-paced industry.
TV Viewership Data easily integrates into your data ecosystem, giving you everything you need to accomplish your most ambitious initiatives – from improving media plans to powering machine-learning and artificial intelligence applications. Advertisers can leverage the data in-house for segmentation, retargeting, analytics and attribution.
With TV Viewership Data, you can have confidence in compliance. We anonymize return-path data to create a robust database of TV viewership. Our database is built on TiVo Universal Content IDs for easy transferability between media platforms.