In a dense media landscape, executing data-driven campaigns and responding to actual consumer behaviors are critical to success. Understanding and targeting viewer segments presents a complex challenge for TV networks, programmers, advertisers, agencies and brands. TiVo offers a solution at the forefront of audience innovation.
We analyze set-top box data with first-party, digital, purchase and location consumer data. Our analytics software, along with TiVo’s data and advertising products, uncovers behavioral patterns and provides predictive, actionable insights to maximize TV inventory value and drive audience loyalty across screens.
TiVo uses proprietary linear TV data with your own audience insights to drive consumer loyalty to your content, increasing efficiency for your linear and non-linear inventory.
Increase efficiency by selling scalable, relevant custom audiences with TiVo’s ad sales/promotional inventory management and optimization SaaS tool. Manage the full lifecycle of a campaign – from target definition to media planning across all placements, to media scheduling, execution and tune-in conversion management; use first- and third-party viewership data to evaluate, differentiate and extract more value from TV inventory. TiVo provides customized post-campaign tune-in analytics and reporting to help ensure delivery of viewer targets. Coming soon: Manage multiple clients’ inventory goals.
TiVo’s extensive, accurate and deterministic viewership data will help differentiate your product, drive audience loyalty and increase inventory efficiency. Our easy-to-digest, nationally representative, 1:1 set-top box data facilitates myriad revenue, research, modeling and targeting initiatives.
We match an extensive single-source TV data stream with purchase and online behavior at the household level. Access timely syndicated TV segments in digital data stores for a variety of campaign targeting, and close the loop with exposed and unexposed data in a deterministic universe.
Our automated and custom research/ reporting capabilities include solutions for planning and measuring programming, sales, attribution and tune-in. We analyze viewing data against insights including purchase data, online behavior, healthcare claims and custom client data. We can also create customized reports to meet your unique pre- and post-campaign needs.
TiVo’s advanced in-guide advertising, Sponsored Experience and Sponsored Discovery solutions are uniquely positioned to reach consumers at their most receptive – when they’re searching for content and making entertainment choices. Use advertising inventory in a new and exciting way, and take advantage of insightful post-campaign analysis.