As advertisers move away from targeting broad groups based solely on standard demographics, TiVo offers an audience-based solution with Audience Works. Empowering marketers to find custom audiences within available marketing inventory, Audience Works allows you to deliver both “guaranteed” demographics, as well as maximum target audience value and reach. Web-based and data-driven, Audience Works provides strategic end-to-end targeting and planning functionality to meet advanced audience-based requirements.
With Audience Works, marketers can enjoy the benefits of highly customized, targeted promotional campaigns, thanks to TiVo’s unrivaled insight into viewer behavior. Our data ingestion and standardized processes help ensure efficient, accurate results. And, Audience Works is cloud-based – meaning information is quick and current.
• Add value to inventory by distributing across titles and decreasing waste.
• Build post-campaign conversion reports by selecting KPIs and aggregation groups from a wide range of metrics.
Audience Works for Marketing allows in-house marketing teams to provide more value and drive audience loyalty via optimized promotional inventory.
• Create a cross-channel media plan across brands.
• Update logs and creative on demand.
• Implement secondary events planning.
• Report across KPIs post-campaign.