As advertisers move away from targeting broad groups based solely on standard demographics, TiVo offers an audience-based solution with Audience Works. Empowering advertisers to find custom audiences within available ad sales and marketing inventory, Audience Works allows you to deliver both “guaranteed” demographics, as well as maximum target audience value and reach. Web-based and data-driven, Audience Works provides strategic end-to-end targeting, planning and posting functionality to meet advanced audience-based selling requirements.
With Audience Works, advertisers can enjoy the benefits of highly customized, targeted ad and promotional campaigns, thanks to TiVo’s unrivaled insight into viewer behavior. Our data ingestion and standardized processes help ensure efficient, accurate results. And, Audience Works is cloud-based – meaning information is quick and current.
• Add value to inventory by distributing across titles and decreasing waste.
• Ensure delivery of custom audiences across networks and brands with predictive viewership algorithms.
• Build post-campaign conversion reports by selecting KPIs and aggregation groups from a wide range of metrics.
Audience Works for Ad Sales specifically enables networks to offer more effective inventory to advertisers.
• Meet advertisers’ GRP and CPM goals across linear TV.
• Measure and monetize unrated networks via set-top box data.
• Seamlessly include audience-based sellers into existing operational systems.
• Deliver on future reach goals using non-linear optimization without compromising KPIs.
Audience Works for Marketing allows in-house marketing teams to provide more value and drive audience loyalty via optimized promotional inventory.
• Create a cross-channel media plan across brands.
• Update logs and creative on demand.
• Implement secondary events planning.
• Report across KPIs post-campaign.